About Astrid

I am soon to be 25, Swedish and live in Barcelona. I have lived in the city of cities for over 2 years now and I really enjoy it. Before moving here I lived in Stockholm and before that in Paris, where my passion for fashion began. I have studied business, English, French and social anthropology and am still studying since I always try to learn something new. That is also why I have worked with market research, for a nightlife magazine and for a recruitment company handling their business development. And now this. I am very excited about writing for model management; a new concept I believe stongly in. I hope you'll like my articles and any feedback is more than welcome.

Latest stories by Astrid

Jun 1

Zara and H&M: Fast Fashion on Demand

By

But obviously price is a factor in this. Everybody cannot afford a pair of Jimmy Choos. Well, hang on a minute…until H&M. I think this whole development can be explained with two words: H&M and Zara. That’s what happened, and that’s when everything else followed. They made it possible. They brought the latest catwalk trends to the masses without the accompanying price tag. H&M with their designer collaborations and Zara with their incredible speed in ripping off new designer styles.

Apr 22

Street life: Grown-ups playing dress-up

By

We all have our own personal sense of style and not only do we often transfer it to our poor unknowing kids but we show it when we go out to dinner, go shopping, to the cinema, clubbing or when we travel. And from a young age, we think about belonging.

Dec 2

“She’s a young girl” Sexualization of young girls in the fashion industry

By

It was just the age when everyone wanted to be a model. I mean isn’t that really every high school girl’s dream? Before the documentary all you ever heard was success stories. A friend of a friend or someone’s neighbor or cousin; they had all made it and were now the target of our jealousy.

Sep 28

Victoria’s Secret’s Angels -Aiming towards the sky

By

This is also why very few models are made Angels. The Angels have had to prove themselves as Victoria’s Secret models before they are given the honour. Normally there will be around six Victoria’s Secret Angels at any time. When an Angel leaves, the company appoints a new one.

Aug 18

The Core of being a model is all about attitude

By

“The Core” is based in Stockholm, Sweden. But its models, photographers and stylists come from all over Europe such as Germany, the UK and Switzerland. The agency is continuously trying to increase its presence outside of Sweden. What is unique about “The Core” is that it is not restricted to only booking models but offers the whole suite of services related to the alternative culture it represents.

Jun 17

The Swedish fashion miracle – Sweden’s International Appeal

By

The new Swedish fashion miracle cannot have passed anyone by, and it is built on Swedish people’s sense of style. The international appeal to Sweden and Swedish started with the huge boom of the Swedish music industry in the early 90’s, then came the international recognition of Swedish design; a minimalistic “Swedish Home” was the […]

Apr 17

MIKAs – The Swedish Model Factory

By

The queen of Swedish models is thus entrepreneur Mika Kjellberg. In 1986 in Stockholm, Sweden she founded Mikas modeling agency. Mika quickly made a name for herself and the agency which she has kept over the years, much due to her personality and clever PR.

Most popular stories by Astrid

Jun 1

Zara and H&M: Fast Fashion on Demand

By

But obviously price is a factor in this. Everybody cannot afford a pair of Jimmy Choos. Well, hang on a minute…until H&M. I think this whole development can be explained with two words: H&M and Zara. That’s what happened, and that’s when everything else followed. They made it possible. They brought the latest catwalk trends to the masses without the accompanying price tag. H&M with their designer collaborations and Zara with their incredible speed in ripping off new designer styles.

Apr 22

Street life: Grown-ups playing dress-up

By

We all have our own personal sense of style and not only do we often transfer it to our poor unknowing kids but we show it when we go out to dinner, go shopping, to the cinema, clubbing or when we travel. And from a young age, we think about belonging.

Dec 2

“She’s a young girl” Sexualization of young girls in the fashion industry

By

It was just the age when everyone wanted to be a model. I mean isn’t that really every high school girl’s dream? Before the documentary all you ever heard was success stories. A friend of a friend or someone’s neighbor or cousin; they had all made it and were now the target of our jealousy.

Sep 28

Victoria’s Secret’s Angels -Aiming towards the sky

By

This is also why very few models are made Angels. The Angels have had to prove themselves as Victoria’s Secret models before they are given the honour. Normally there will be around six Victoria’s Secret Angels at any time. When an Angel leaves, the company appoints a new one.

Aug 18

The Core of being a model is all about attitude

By

“The Core” is based in Stockholm, Sweden. But its models, photographers and stylists come from all over Europe such as Germany, the UK and Switzerland. The agency is continuously trying to increase its presence outside of Sweden. What is unique about “The Core” is that it is not restricted to only booking models but offers the whole suite of services related to the alternative culture it represents.

Jun 17

The Swedish fashion miracle – Sweden’s International Appeal

By

The new Swedish fashion miracle cannot have passed anyone by, and it is built on Swedish people’s sense of style. The international appeal to Sweden and Swedish started with the huge boom of the Swedish music industry in the early 90’s, then came the international recognition of Swedish design; a minimalistic “Swedish Home” was the […]

Apr 17

MIKAs – The Swedish Model Factory

By

The queen of Swedish models is thus entrepreneur Mika Kjellberg. In 1986 in Stockholm, Sweden she founded Mikas modeling agency. Mika quickly made a name for herself and the agency which she has kept over the years, much due to her personality and clever PR.

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