It was just the age when everyone wanted to be a model. I mean isn’t that really every high school girl’s dream? Before the documentary all you ever heard was success stories. A friend of a friend or someone’s neighbor or cousin; they had all made it and were now the target of our jealousy.

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This is also why very few models are made Angels. The Angels have had to prove themselves as Victoria’s Secret models before they are given the honour. Normally there will be around six Victoria’s Secret Angels at any time. When an Angel leaves, the company appoints a new one.

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“The Core” is based in Stockholm, Sweden. But its models, photographers and stylists come from all over Europe such as Germany, the UK and Switzerland. The agency is continuously trying to increase its presence outside of Sweden. What is unique about “The Core” is that it is not restricted to only booking models but offers the whole suite of services related to the alternative culture it represents.

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The new Swedish fashion miracle cannot have passed anyone by, and it is built on Swedish people’s sense of style. The international appeal to Sweden and Swedish started with the huge boom of the Swedish music industry in the early 90’s, then came the international recognition of Swedish design; a minimalistic “Swedish Home” was the [...]

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• 1 Comment

The queen of Swedish models is thus entrepreneur Mika Kjellberg. In 1986 in Stockholm, Sweden she founded Mikas modeling agency. Mika quickly made a name for herself and the agency which she has kept over the years, much due to her personality and clever PR.

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• 1 Comment

It was just the age when everyone wanted to be a model. I mean isn’t that really every high school girl’s dream? Before the documentary all you ever heard was success stories. A friend of a friend or someone’s neighbor or cousin; they had all made it and were now the target of our jealousy.

• 
• No Comments

This is also why very few models are made Angels. The Angels have had to prove themselves as Victoria’s Secret models before they are given the honour. Normally there will be around six Victoria’s Secret Angels at any time. When an Angel leaves, the company appoints a new one.

• 
• No Comments

“The Core” is based in Stockholm, Sweden. But its models, photographers and stylists come from all over Europe such as Germany, the UK and Switzerland. The agency is continuously trying to increase its presence outside of Sweden. What is unique about “The Core” is that it is not restricted to only booking models but offers the whole suite of services related to the alternative culture it represents.

• 
• 1 Comment

The new Swedish fashion miracle cannot have passed anyone by, and it is built on Swedish people’s sense of style. The international appeal to Sweden and Swedish started with the huge boom of the Swedish music industry in the early 90’s, then came the international recognition of Swedish design; a minimalistic “Swedish Home” was the [...]

• 
• 1 Comment

The queen of Swedish models is thus entrepreneur Mika Kjellberg. In 1986 in Stockholm, Sweden she founded Mikas modeling agency. Mika quickly made a name for herself and the agency which she has kept over the years, much due to her personality and clever PR.

• 
• 1 Comment