Feb 3

HOKUS POKUS, ABRACADABRA – Emma Watson waves her fashion-magic wand again!

by Nona
Emma Watson in Alexander McQueen for Harper's Bazaar

Emma Watson in Alexander McQueen for Harper's Bazaar

Remember that fabulous editorial that the little Miss Emma Watson (aka Hermione Granger in Harry Potter) did for Harper’s Bazaar Magazine all inspired in Harry Potter scenes? Well, with the littlest addition of the images of some of the best fashion designers in the world appearing next to her, offering their clothes for her to wear?

Emma Watson and Burberry Designer Christopher Bailey for Harper's Bazaar

Emma Watson and Burberry Designer Christopher Bailey for Harper's Bazaar

Emma Watson in and with Giles Deacon for Harper's Bazaar

Emma Watson in and with Giles Deacon for Harper's Bazaar

Emma Watson with and in Matthew Williamson for Harper's Bazaar

Emma Watson with and in Matthew Williamson for Harper's Bazaar

Emma Watson in and with Philip Tracey for Harper's Bazaar

Emma Watson in and with Philip Tracey for Harper's Bazaar

Emma Watson with and in Marios Schwab for Harper's Bazaar

Emma Watson with and in Marios Schwab for Harper's Bazaar

Emma Watson in Vivienne Westwood for Harper's Bazaar

Emma Watson in Vivienne Westwood for Harper's Bazaar

Well it looks like Emma Watson’s fashion magic wand has been playing its tricks again, as she has magicked a sustainable fairtrade collection for People Tree (the pioneering Fair Trade and sustainable British fashion brand founded by green campaigner, Safia Minney, in 1991) apart from also being the face of British designer brand, Burberry. Don’t miss Emma’s cute little brother Alex Watson, who also starrs in the Burberry campaign, he is adorable!

Emma shot to fame aged 9 when she started playing Hermione Granger in the Harry Potter films;
and she was worth £10 million before she turned 18. She is now also a poster girl for eco chic
fashion. The beautiful images of Emma’s collection were shot by the fabulous fashion photographer Andrea Carter-Bowman. You can read the interview that Andrea did for my blog at SMV HERE.

Emma Watson photographed by Andrea Carter-Bowman

Emma Watson photographed by Andrea Carter-Bowman

There’s much more awareness among my generation. The planet is at risk and I wanted to do so something,” says Emma. “Then, I met Safia about 18 months ago, and we started talking about me doing a collection for People Tree. The timing was right.”

Emma Watson for People Tree photographed by Andrea Carter-Bowman

Emma Watson for People Tree photographed by Andrea Carter-Bowman

“I’ve not had any fashion training, but I am an artist. I paint, I draw and I had a great team to work with. I designed the collection for myself and my friends; they’re the sort of thing we wear – the difference being they’re ecologically sound.” - Emma Watson.

Noticed how she doesn’t mention anything about her magic powers in that
statement? Hmmm…. I don’t know abot you, but just in case, I am off to
get myself a cauldron, some patchouli oils and herbs and a magic manual.

Now come here kitty, kitty, kitty!!! (Yes, that was a black cat)

XO Nona

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4 Comments

  1. Great post. Beautiful pictures….pure magic.

  2. [...] and covers should be done in a fashionable context (like Emma Watson for Harper’s Bazaar in Nona’s blog for example) and in moderation. When you’re seeing the 10th advertisement of  Scarlett Johansson [...]

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